civilized ku # 3535 ~ the object is not important

(embiggenable) • iPhone

(embiggenable) • iPhone

An interesting idea, written 102 years ago, about Art (think about it)....

Art exists that one may recover the sensation of life; it exists to make one feel things, to make the stone stony. The purpose of art is to impart the sensation of things as they are perceived and not as they are known. The technique of art is to make objects "unfamiliar," to make forms difficult, to increase the difficulty and length of perception because the process of perception is an aesthetic end in itself and must be prolonged. Art is a way of experiencing the artfulness of an object: the object is not important. ~ Viktor Shklovsky: 'Art as Technique'

A FEW QUESTIONS HAVE ENERGED FROM MY last entry's declaration of my intent to open a photo gallery dedicated to cell phone device picture making. Although, not in answer to a question, it should be noted that this endevour will require a few months of work to get up and running....

.... finding the right space and negotiating a favorable lease
.... renovations to the space (gallery lights, white paint, signage, etc.)
.... partnering with sources to get the word out
.... build website with picture file submission upload capabilities / online galleries
.... gallery name / logo (this is a tough one)

.... this list does not address the task, perhaps the most important one, of developing a MISSION STATEMENT. That is, the why and the how, re: the manner in which this thing exists and works. It is my desire / intent to create an entity which is unique in the gallery world. I do have some interesting preliminary ideas on that score but, of course, I can't tell you about them at this time because, as the saying goes, I'd have to kill you... don't want to let the cat out of the bag and all that.