FOR 30 YEARS I WAS ENGAGED IN PHOTOGRAPHY FOR COMMERCE. I.E. making pictures for advertising, marketing, corporate communications (annual reports, et al), editorial (consumer / business magazines) clients. My areas of practice included still life, food, people / fashion, editorial and photo journalism. I had different portfolios for my different areas of expertise. Clients included KODAK, XEROX, Bausch&Lomb / Ray Ban, Corning, amongst many others, including a 1-time shoot for Playboy Magazine.
My studio was equipped with; multi-bodies / 8 lens Nikon system, multi-bodies / 3 lens Bronica ETRs system, multiple view cameras - 2 8x10 / 3 4x5 + assortment of lenses, and a number of specialty cameras - Polaroid, rotating lens panoramic cameras (2) and the like. Lighting was multiple high-output studio strobe banks and heads soft boxes (up to 8x8ft). There was a full kitchen and 2 darkrooms -1 for bw / color film processing, 1 for bw / color printing.
During those 30 years-c.1970-2000-most of my personal picture making was “limited” to the making of thousands of Polaroid family snapshots. The only exception being a few years-c.1980-83-when I was fiddling around with an 8x10 Deardorff making urban landscape pictures. Although, during that same time I did manage to make a few pictures during trips to the Adirondacks which were multiple year award winners in The Carnegie International Natural World Photographic Competition.
Upon my move to the Adirondacks in 2000, I exited the full-time commercial photo world for that of being a full-time Creative Director at an ad agency. That gig was similar to my commercial photography career in that there were lots of creative challenges to be had. That written, while I missed the photo making challenges, I did not miss the challenges of running a small business.
FYI, all of the pictures in this entry were made on film. No digital capture was involved. That includes the leapers in the Sports Medicine picture-an in-camera single frame capture. Death in the ER pictures were made with a rotating-lens Widelux camera. The self promotion pieces were made with Photoshop but the photo pieces were made on film.