Lest anyone think otherwise, I am not immune to picture making lure of that time of day. However, to my eye and sensibilities, there must be something other than the light to make golden hour pictures work for me. In other words, there must be something of interest other than the light to prick my eye and sensibilities. Without that interest, IMO, it's just another pretty picture.
Next year at the Jersey Shore I am thinking of selecting picturing locations but waiting until the golden hour to picture them. A series which might be titled Stone Harbor at 8:00PM. Or whatever specific time the light is just right - all pictures would be made at precisely that time.