Robert Adams, in his book BEAUTY IN PHOTOGRAPHY, WROTE:
I think the success of a work of art can be measured not only by its freshness and the diversity of the elements it reconciles, but also by the apparent ease of its exxecution. An artwork should not appear to have been hard work ... only pictures that look as if they were easily made can convincingly suggest that Beauty is commonplace.
That idea, for me, has been the driving force in all of my picture making inasmuch as Adams also wrote:
... how do we judge art? Basically, I think by whether it reveals to us Form that we ourselves have experienced but to which we have not paid adequate attention. Successful art rediscovers Beauty for us.